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Smart ways to Use Promo Codes for Marketing

Everybody loves to get special offers. Many companies send promo codes to their customers as a marketing strategy. The promo codes will definitely attract the customers but you might have to do something more than just emailing the promo codes to your customers.

Let us try to discuss about some smart moves that the companies need to take if they really want their promo codes to be effective.

1. Track the shoppers who abandon the carts:

There are many shoppers who just leave the cart at the time of checkout or just abandon it. Check out for those customers, it might be the price issue. They will definitely feel interested if some promo codes are offered to them. Thus increases your prospective customers.

2. Track the marketing partners who brings you most referrals:

If you are organising trade shows or events, then it is always a good idea to generate coupons unique for each event. This will give you the clear idea about the marketing partners who gives you more referrals and thus you can plan your future business strategy accordingly.

3. Offer Various Types of Promo Codes:

Let us discuss about some types of promo codes that will definitely attract the customers:

a. Free Shipping Code:

Free shipping will definitely attract 90% customers as most of them find it to be lucrative. You can add some conditions to it like if a customer is spending a certain amount of money, then they will be receiving the free shipping code from the company.

b. The Seasonal Coupon Codes:

The seasonal coupons can be very effective sales strategy if you want to build a database for new customers. As you have no contact details of the prospective customers, what you can plan is something like a survey or online quiz where the customers need to answer the questions and at the end, they will be getting a seasonal promo coupon with a thank you. Don’t forget to get the email ids of the customers and send the coupons to the emails only. This will definitely increase the number in your customer data base.

c. Loyalty Reward Codes:

Finding new customers is found to be more difficult than retaining the old customers. It is much more cost effective also. So, if you want to hold the old customers then you need to treat them well. Offer them royalty reward codes, this will definitely keep their interest on and you company will sure be a winner.

d. Pre-Launch Promo Codes:

If you are planning to launch a new product, then offering pre-launch promo codes can definitely help you to attract your customers. The pre-launch promo codes will offer a discount to the customers just for one-time but it can be very good way to build your prospective customer database.

4. Keep your customers engaged:

One very good way of keeping your customers engaged is giving them offers that will bring them back on regular interval. Like if they buy 10 products, they will get one product free. This will definitely keep the customers attached to your products for longer time.

5. Give Promo Codes to first time customers:

Give some promo codes to first time customers so that they come back to you again. The promo codes can attract many prospective customers otherwise they might not show interest in your product.

6. Give Surprises to your Best Customers:

Retaining the existing customers is very much important if you really want to do good in business. The customers who are giving you good support, identify them, surprise them with some lucrative promo codes. This will ensure their journey with you for a longer time.

7. Personalise the promo codes: Your customer’s special days:

Maintain the personal data like birthdates, anniversary dates etc of your customers with you. Offer them some promo codes on their special days, that will definitely give a personal touch towards your customers from your side and shall surely help make your customers happy.

The promo codes are beneficial both for the companies as well as the customers.

Based on customer’s behaviour and behavioural patterns, the companies should design the promo codes that will be beneficial for them in future. If the promo codes are designed strategically, then it will definitely help the companies to retain their valued customers, attract prospective customers and ensure the flow of customers always. So, give a good thought and plan the promo codes properly so that it will be beneficial for you as well as your customers.

 

 

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