Online marketing is the most flourished and widely prevalent medium of business in today’s world. The contents and strategies of online marketing are updated within very short spans of time. The advancements are so rapid that a plan which was discovered before 2-3 years will stand obsolete today. There are many universities and trade schools which train students about the concepts of online marketing and when the students are placed in any company, the company has to make separate investments to retrain the students again according to the latest market demands. The research and new plans made are based on the economy and demands of the different countries and their people. In this age of rapid advancement of digital marketing schemes, a special glance should be given upon the status of Germany. Germany has a very prosperous and influential market which draws good attention. To understand the reason behind the success of Germany in the field of online marketing, one must be ...