ONLINE MARKETING GERMANY

Online marketing is the most flourished and widely prevalent medium of business in today’s world. The contents and strategies of online marketing are updated within very short spans of time. The advancements are so rapid that a plan which was discovered before 2-3 years will stand obsolete today. There are many universities and trade schools which train students about the concepts of online marketing and when the students are placed in any company, the company has to make separate investments to retrain the students again according to the latest market demands. The research and new plans made are based on the economy and demands of the different countries and their people.

In this age of rapid advancement of digital marketing schemes, a special glance should be given upon the status of Germany. Germany has a very prosperous and influential market which draws good attention. To understand the reason behind the success of Germany in the field of online marketing, one must be acquainted to the intricate landscapes of the digital market of the country which attracts industrialists to set up their venture here.

E-COMMERCE IN GERMANY:

The economy of the European continent stands out in the world. With so many developed countries in it, E-Commerce in Europe has seen extensive growth in its revenue through many years. Among the countries, Germany captures a special place in the market. With a large population of 82 million people, this country has experienced online marketing vividly. The average financial status of each person in Germany is quite well and good enough to swim in the waves of developing online marketing. In 2019, the revenue collected by dealings of online marketing from Germany alone amounts to 76.48 billion which has made the country 5^th in ranking of the countries in the world, whereas in Europe, it has the 1^st position.

The online markets of Germany have several classifications when it comes to sectors of sale. For example, the Germans do not purchase food, medicines, personal care products or beverages on the shopping sites. They prefer to visit a restaurant, order food being physically present and carry it home rather than ordering for a takeaway. So, the online market in the country is mostly dependent on the clothing section. German people order a lot of outfits online and often return and replace them, which results in the increase of the revenue.

INTERNET ACCESS, PAYMENT METHODS AND BEHAVIOUR OF THE GERMANS:

Germany has one of the highest flourishing telecom markets as well. The internet service providers are based widely in this country giving the access to every person the access to participate in the development of the online market. The Germans are willing to get the best deal when they buy an item, that is, they see to it that the product that they buy is worth their money. Also, they are quite influenced by the great deals offered by the online shopping sites.

Germany is mostly a cash based country, that is, the primary mode of transaction is through cash. People here prefer buying regular items needed in the house in exchange of cash, which results in local grocery shops not installing methods of online transaction. Germans prefer watching online content than the contents which come on television. Latest research has shown that Germans are pretty active on social media and through which they come across advertisements of the different products which urge them to shop online.

All of these factors has affected in bringing up the status of online markets in Germany and with the increasing popularity of the mediums, it seems to develop more.