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DIGITAL MARKETING AND ITS BEST PLANS AND COMPANIES


The world would not run today if the web services were down for one whole day. Every single activity in the world is now connected to each other through the massive network that connects one end to another with a single click. And in this era, where life cannot run without accessing the web, the business world has also made its part in this network. Digital marketing is a wide topic of discussion today and it is rapidly spreading out throughout the world like a wildfire. The new start up ideas and new ventures are based on the concept of marketing digitally. To be short, digital marketing is anything that requires the use of internet while selling or purchasing. Not only is it limited to the extreme ends, but also the medium of transaction is a part of the digital market. For example, we are regular subscribers of Facebook. 


Now, when we surf through our newsfeed, we often come across many advertisements of companies or products that we have earlier searched for in the web. These companies post their ad on Facebook, which urge the users to access their site. This is a type of digital marketing which involves two end users and a medium in between. Some strategies and planning made in favour of your company can pave the path of excellence in the digital world which will help you attract more clients towards yourself and expand your business more.

KNOW YOUR CLIENTS: In today’s world you can access data through secured routes and full legality. Track the searches of your concerned client and advertise your company through different ways to him. Get to know about his location, his detailed motive through the type of material he searches and then bring out your product to him.


EVALUATE YOUR COMPANY ASSETS: Try and increase the number of mediums through which you reach your client. There are 3 types of medias available, namely the owned media, the earned media and the paid media.
Owned media refers to the platform which is owned by your company, like the official website or the blog which belongs exclusively to your company.
Paid media relates to the method through which you reach out. For example, the YouTube ads that starts playing before videos are a type of paid media.

IMPROVISE YOUR OWNED MEDIA: Your owned media is the basic way to increase clarity for your viewers. Each person who visits your website should have a clear idea as to what your company deals with. Make points of your activities, your latest campaigns, the services and area of work should be mentioned in details. With these little improvements you may turn your visitors into clients.



IMPROVISE YOUR PAID MEDIA: If you have invested in a paid media for quite some time but that has not really led to fruitful results as you expected, its time to change the media you’ve been paying for. Look for something that will advertise your products such that more clients are attracted to your products.

SOME COMPANIES WHICH HAVE MADE GOOD USE OF DIGITAL MEDIA:
1.     GoPro: GoPro is basically a 360 degrees visualising tool that is used often by the online content creators. The company very intelligently used the help of a content creator to advertise its product and now has a wide market which feeds many such creators.


2.     MASTERCARD: MasterCard is nothing but a type of card which can be used internationally by users to purchase products. MasterCard has featured its own travel blogs which narrate stories of its clients and the immense help they received by using it, hence reaching out to more people.

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