Everybody loves to get special offers. Many companies send promo codes to their customers as a marketing strategy. The promo codes will definitely attract the customers but you might have to do something more than just emailing the promo codes to your customers. Let us try to discuss about some smart moves that the companies need to take if they really want their promo codes to be effective. 1. Track the shoppers who abandon the carts: There are many shoppers who just leave the cart at the time of checkout or just abandon it. Check out for those customers, it might be the price issue. They will definitely feel interested if some promo codes are offered to them. Thus increases your prospective customers. 2. Track the marketing partners who brings you most referrals: If you are organising trade shows or events, then it is always a good idea to generate coupons unique for each event. This will give you the clear idea about the marketing partners who gives you more referrals and