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Guide About What To Sell On Amazon: How To Find Profitable Products

Over the past decades, Amazon has grown to become the leading e-commerce platform that everyone uses. So, if you want to make money from e-commerce, you should master how to be an Amazon seller. In view of this, the first thing you need is to find profitable products to sell. Unfortunately, there are hundreds of millions of products on this e-commerce website; hence, it can be quite challenging to find the right products to sell on the site.

But you don’t have to worry as the tips below will help you know the top products to sell on Amazon.

Do keyword research

When you want to know how to start an Amazon business and sell profitable products, you need to spend some time researching relevant keywords. Keyword research will show you what customers are looking for on Amazon. Consequently, you can focus on offering what sells best on Amazon.

You can do keyword research by using:

·       Ahrefs

·       Google Keyword Planner

·       Jungle Scout

·       Amazon

Familiarize yourself with these tools to know how you can use them to find the top items to sell on Amazon.

Take advantage of Amazon reviews to identify product-market gaps

When setting up a store on Amazon, many sellers go for what they like to sell. Unluckily, such products may not sell well on Amazon. So, you should rather look for what customers want to buy and sell it on the website. How do you know what customers are interested in buying? By checking out Amazon customer reviews.

Amazon customer reviews will show the complaints of customers about existing products. Consequently, you will be able to see product-market gaps. With this knowledge, it will be easier for you to find and sell products that can take care of the needs of your would-be customers.

Focus on the characteristics of the best-selling products

Amazon has a section for displaying the best-selling products. You can take advantage of this section when learning what and how to start selling on Amazon. Most best-selling products on this e-commerce platform have some common characteristics such as:

·       Low price – the majority of the best-selling products on Amazon cost less than $100. So, you may want to focus on such relatively affordable products.

·       Evergreen – these are products that people tend to use from time to time. You are likely going to find more buyers for such products than trendy products that will soon go out of season.

·       Recurring purchase – most best-selling products are items that each particular buyer will need to purchase again. For instance, toothbrushes are items that will have lots of recurring purchases.

So, when choosing a product to sell on Amazon, make sure it has some or all of these characteristics.

Check out the best-selling products on other marketplaces

The truth is that online trends cut across different online marketplaces. Therefore, if a product is selling well on eBay, it will likely enjoy similar popularity on Amazon. Given this, don’t limit your search for what to sell on Amazon to only Amazon. You should take the time to check out the best-selling products on eBay, AliExpress, Alibaba, and so on.

Visit the marketplace you want to use and look for the section dedicated to popular, trending or best-selling products. Find the products that fit your requirements. Then, go back to Amazon to search for such products and see their performance.

Check the Amazon trend report

The Amazon trend report is a page that displays the products that lots of people are buying at a particular period. Knowing the trending product can assist you to have an idea of the kind of products that can be profitable on Amazon. But your choice of products to sell shouldn’t depend solely on trends because trends can change at any time.

Don’t compete with the big brands

Of course, Amazon offers you a chance to compete favorably with different brands. Nevertheless, you still don’t stand a good chance against big brands. This is because of their vast budget, seasoned marketing team, and exceptional reputation. As a result of this, you should avoid selling a product that most customers can find a cheaper, better and more popular alternative from a big brand.

You can niche down by offering a product that people can hardly get from any popular brand. However, you must research the product extensively to decide whether it will sell well or not.

If you can follow the tips above, you should be able to find the best products to sell on Amazon without much hassle.

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