With recent advancements in technology, almost every business sector is experiencing new growth opportunities. The new-age entrepreneurs are even experimenting with modern-age solutions to serve customers on their platforms. One such innovation is self-service kiosks; interactive computer terminals allowing customers quick access to menus, inventory, reservations, and many more. In the early days, cost-conscious businesses had to make tough decisions between fewer employees or faster checkouts on the floor. These days however, businesses are using kiosk technology to yield better performance even without sacrificing profit margins or growth rate.
It is possible to find various types of self-service kiosks including free-standing stations as well as ruggedised tablets on stands. Hospitality business environments present a variety of hazards such as steam, liquid, temperature fluctuations, rough handling, and food particle issues. The IP rating of the device can provide better information on the protection level of the unit against particle and liquid-related damage. A higher number means a tightly sealed device, as a result, it will last longer. Kiosks are currently being used on a wide range of platforms, therefore they are designed with an IP64 rating that can ensure enhanced protection against drops, splashes, dust, and damage.
Self-Service Kiosks do not replace existing workers:
Several people state that the goal of self-service kiosks is to replace breathing
or living employees at business premises. Kiosks are a great choice for
processing a higher number of customer orders, however they are not a magic
replacement for staff that is otherwise required to assist customers, stock
shelves, prep orders, answer questions, and bus tables. Below we have listed
four important reasons why kiosks will not replace existing staff, but rather
help them work more efficiently:
Tablet POS-based assistance
Instead of serving customers by standing around the
counter or payment sources, the associates at the business platform can be
reassigned to other parts of the sales floor or restaurant. On these locations,
associates can easily use tablets to provide quick assistance to the customers
while looking for certain items.
Troubleshoot technical issues
Customers may look for some assistance when they get
into trouble while using self-service technology. It is important to understand
that machines cannot fix themselves automatically. Moreover, guests will not be
able to use it efficiently all the time, and some guests will still prefer to
speak to staff. Therefore, it is necessary to retain staff to assist customers
with the personal, human touch.
Answer questions when needed
Kiosks are some effective solutions to set up
restaurant orders instantly while processing transactions in a more effective
manner on the sales floor. However, people may also need to ask relevant
questions from humans from time to time such as ordering some custom dish or
finding a culture-specific item.
In simple words, kiosks are a great addition to your
front house workers. This can help business owners to manage labor and
increased business more effectively without undue stress on the payroll.
Why does your restaurant need self-service Kiosks?
If you are running a restaurant business, you may need better options to serve customers. Well, self-service kiosks are capable enough to reduce wait times for customers while engaging diners in the entire ordering process. Moreover, they are able to provide more informed choices with convenient access to ingredient lists, modifiers, and substitutions. Below we have listed the benefits of having self-service kiosks at your restaurant terminal:
Shorter wait times
The self-order kiosks are recommended as a
line-busting solution to achieve enhanced control over the payment process and
ordering system. They can help businesses to reduce wait times while acting as
additional counter employees. They will keep lines moving without any
restriction and can send orders directly to the kitchen on a priority basis.
Although several customers like to wait for human service providers, many
others are comfortable with Self-Service Kiosks.
Higher Order Value
Tech-savvy customers and millennials would like to
access advanced options while placing orders at restaurant terminals.
Observations state that the average order size for kiosk-based orders are
usually larger in comparison to orders taken by an employee. This can be
attributed to the greatly increased ability to cross-sell and upsell on every
transaction and screen, all supported with visually appealing images. Unlike
human workers, the system doesn’t require any incentives or reminders. Furthermore, the automated
prompting mechanism ensures a better experience for the diners with recently
added items to the menu.
Better customization options
While many orders will be straightforward, some diners
have complicated requests. In such situations, the employee may need to make
multiple entries while clicking on multiple screens, as well as double checking
they have everything correct. This process gives more invitation to mistakes in
order placement and processing. When self-service kiosks have been implemented,
they can provide people better chance to make informed choices with an
extensive list of modifiers. As a result, they can make better choices.
Enhanced order accuracy
As customers are allowed to place orders directly
through kiosks, it helps to eliminate chances of errors for processing written
orders on POS terminals. These advanced systems help to ensure better money and
time-saving options while bringing adequate orders to the table from the
kitchen. This process also eliminates the need for additional kitchen staff.
Enhanced money saving
As already mentioned, kiosks cannot replace workers,
but they can absolutely help restaurant operators and owners achieve enhanced
flexibility in labor distribution while maintaining a high rate (and quality)
of service. Kiosks ensure better processing of orders and can handle the rush
with ease. Therefore, businesses find them a more reliable choice to maintain
the flow of services.
Self-service kiosks can bring great outcomes to the
hospitality industry while helping customers to find better options for
entertainment and dining reservations. Travelers also appreciate the advanced
assistance from kiosks systems during the check-in process. Other than this,
these and related self-service systems can ensure better functionality for room
service, to find local attractions, book spa treatments, and find convenient
alternatives for concierge desks.
Other than this, kiosks can assist with ticket
purchases by avoiding long waiting lines. Frequent moviegoers find it a
suitable solution for streamlined order management and delivery process.
Customers find these systems more suitable for boosting guest satisfaction,
customer experience, and revenue hikes. It can help established and new
business owners to achieve better growth opportunities in the industry while
ensuring enhanced returns in the long run.
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