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Streaming Tips for Everyone: The Ultimate Guide

It is time to take your business to new heights and there is nothing better to achieve it than through live streaming. In the present digital age, people are totally tech savvy and constantly hooked on to the internet to connect with the world and understand happenings far and near.

Social media and streaming videos have helped many to establish their businesses and reach the masses. However, recorded video are dead investment and the most prevalent trend is live streaming, where you can engage with the audience in real time. It is easy to decide to go live. Only the idea or thought is not enough. In order to see the live streaming become successful and effective, there are certain aspects that one should consider.

ESSENTIAL BASICS FOR LIVE STREAMING

1.     Know your goal: Why do you wish to live stream? Is it to build a rapport with your followers or grow the audience so that they are aware of your activities? Do you wish to give maximum exposure to your product and services so that people are enlightened about what you have to offer? Analyze and understand your basic intention of going live and then take ahead from there.

2.     Select the live stream mode: Live streaming can be of various types. It is essential for you to select the channel that you wish to embrace to reach the audience. Some popular trends are:

·       Game streaming

·       Interviews or Question/Answer sessions

·       Product endorsement

·       Webinars

·       Educational programs

·       Storytelling / narration

·       Contests

·       Behind the scene – work transparency display


3.     Setting up the equipments: Live streaming needs perfect execution; else, the entire exercise falls flat. Hence, it is vital that you set up the streaming equipment properly. The basic is a quality smartphone and stable bandwidth internet connection. If you have a wavering connection, the video will not be broadcasted well and will be jerky. This not only creates a bad impression, but the audience tends to lose their patience and interest. In order to captivate the audience, the session should be smooth and effective.

4.     Choose the best broadcasting software: There are many applications available online that help you create your videos and broadcast them. However, the best program is OBS Studio for a good streaming experience. Streamlabs OBS is the enhanced version of OBS Studio and is free to use.

5.     Proper selection of streaming platform: There are certain platforms assigned to particular audience like for gaming it is YouTube, Twitch or Mixer. For travel blogs and other lifestyle related stuff it is either Facebook or Instagram Live. Nonetheless, there is absolutely no harm in streaming on multiple platforms simultaneously. If you adopt the traditional way, you would end up opening innumerable tabs in the browser. Fear not, as RESTREAM is here to help you tackle this issue. This allows simultaneous broadcast on almost 30 platforms without any technical hitch. Remember, the more exposure the better. Thus, at a single go if you can capture audiences on different platforms, then just go for it.

6.     Conduct a mock test before going live: However careful you may be, these are technical related issues and one should not leave anything to chance. Therefore, before going on air, t is advisable to do a mock run to see that all the equipments are set right and working fine. The audio, video and the internet connection should be flawless to execute wonderful live streaming experience for the audience.


7.     Be confident: Live streaming is like meeting a person face to face. Thus, it is crucial that you exude confidence in our attitude and present a strong image. A weak presenter can seldom create confidence and trust in the audience and if you want to succeed, then show that you are the master and mean serious business. Camera consciousness can often mar a successful presentation.

8.     Interact with the audience: The entire exercise of having a live streaming session is to connect directly with the audience and interact with them, knowing their likes and dislikes and comments and opinions. Keep them engaged with constant interaction, as they feel comfortable and invest trust in your capabilities.

CONCLUSION

Mentioned above are some tips to consider before you take up live streaming. Just bear in mind that you are doing this to promote your business and content and need as much support from the people as possible to make your endeavor successful.

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