It is time to take your business to new heights and there is nothing better to achieve it than through live streaming. In the present digital age, people are totally tech savvy and constantly hooked on to the internet to connect with the world and understand happenings far and near. Social media and streaming videos have helped many to establish their businesses and reach the masses. However, recorded video are dead investment and the most prevalent trend is live streaming, where you can engage with the audience in real time. It is easy to decide to go live. Only the idea or thought is not enough. In order to see the live streaming become successful and effective, there are certain aspects that one should consider. ESSENTIAL BASICS FOR LIVE STREAMING 1. Know your goal: Why do you wish to live stream? Is it to build a rapport with your followers or grow the audience so that they are aware of your activities? Do you wish to give maximum exposure to your product and services so t