Although most brands are investing in creating websites, only a few are getting it right. This is because many are building a bland, unappealing website. Unfortunately, this limits the benefits that these brands can get from their sites.
If you don’t want to make the same mistake,
here are some important web design tips that can help you create an outstanding
site.
·
Ensure
your homepage is simple and free of clutter
In your quest to provide as
much information as possible to your readers, you may want to overload your
homepage. However, this is a common web design mistake that will likely backfire.
This will not only make it difficult for readers to make sense of your
homepage, but it may even discourage them from using your service or product.
So, you should keep it
simple and only add the essential information on your homepage. Minimalistic
design is recommended if you want your site to stand out among its equals. Also,
make sure your content is properly spaced out to make it easy to read.
·
Captivate
the mind of your readers with visual content
Don’t just focus on words; take advantage of visual content to get the attention of your audience. Let pictures tell the story of your brand, captivate the attention of the readers, and describe every hard-to-understand concept. Make sure the pictures on your homepage and other pages on your website are relevant to your brand. Infographics can also come in handy.
·
Make
it easy to navigate
The navigation menu will
determine whether your readers will stay longer on your site or not. You have
to make the navigation of the site easy to use so that the audiences don’t have
any problem with moving from one page to another.
As you design the website, make
the navigation design intuitive and simple. For this to be possible, minimize
the number of items in each menu and your brand logo must always return readers
to the homepage. If possible, don’t add any drop-down menus to your site.
·
Make
sure it mobile-friendly
Nowadays, most internet
users access various websites via their mobile devices. Therefore, if your site
is not mobile-friendly, the number of people that can use it will reduce
drastically. So, it is crucial to ensure that people can browse your website
easily and quickly on their mobile devices without encountering any issue. This
web design tip can make help you retain lots of readers.
Content is undoubtedly an
essential part of your site. Regardless of the content on your site, it must be
easy for everyone to read. In fact, users should be able to skim or scan the
content on your site quickly and easily. Ensure you use large letter size and
easy-to-read fonts. The font sizes
should vary significantly to indicate titles as well as subheadings. Also, you
should avoid using too many fonts on your site. Three fonts are enough for the entire
site.
In summary, you can create an outstanding website
if you can follow the vital web design tips listed above.
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