Customer Loyalty: The Ultimate Guide with Membership Card

Customer loyalty is one of the most desirable things of all brands and businesses. It shows the willingness of your clients to purchase exclusively from you or work with your brand over and over again. Of course, it is important to point out the fact that customer loyalty isn't an automatic thing. It mostly comes as a result of customer satisfaction, the value of service or products as well as positive customer experience. Therefore, it is important to deliver the best always to your customers if you want total loyalty from them.

Nowadays, there are many ways to engender this customer loyalty and one of them is the use of a membership card, which is the focal point of this post.

Why do you need a membership card for your brand?

We believe this question is at this point self-answerable. What a good membership card program does is to bring about loyal customers and the benefits of that loyalty from customers are quite enormous. For starters, when you have the right membership card, it makes your brand a lot more attractive to them. Once you have this leverage, customers will convert and spend time with your brand more often than before, which means more money for you. Generally, loyal customers spend more than other customers because they buy exclusively or mostly from you.

In addition to the point above, this card makes loyal customers inform other people, especially family and friends. They tell them about their positive experience with you which means they market your brand for free through word of mouth. Interestingly, the good thing is that word of mouth is a more effective marketing strategy for attracting new customers than advertising and branded content. This is because it is easier for people to trust known individuals that are speaking well of a brand without getting paid. The lack of financial motivation makes them more credible. In many cases, the referred customers also turn to be loyal ones that are ready to spend beyond average for what they consider to be of true quality.

Creating a membership card: what do I need to know?

Whenever you are creating a membership card for your brand, there are certain important considerations you have to make. These factors will shape the kind of membership program that your card will operate.

·         Who will use your membership card and why should they

One of the foremost considerations you would have to make is your target market. Your target market goes a long way in determining how your membership card will be. In addition, you also need to satisfy yourself as to why they would use it. In other words, you have to give them reasons to hold it and this invariably leads to our next point.

·         What benefits will your membership card offer to the cardholder?

To make your membership card more attractive to your customers so as to bring loyalty on their part, then you need to encourage them through the use of certain benefits. The good thing here is that in doing so, certain benefits will also accrue to you as the brand owner. For instance, offering discounts on certain merchandise or food items to customers with membership cards will bring about store loyalty and bigger profits.

·         Obligations of cardholders

There can be no benefits without obligations. Therefore, you need to determine the kind of obligations that will be imposed on your card-carrying customers. In whatever you do, never let the obligations outweigh the benefits so that the customers will not be discouraged from getting the cards.

·         When, where and how the membership can card be used?

Another important thing you should consider is the usage of the card. It is not enough for you to just design your card without knowing the appropriate situations that it will be usable. In addition, you also need to determine and decide the mode or manner of using the card and create a means to put your customers through the process.

·         How the card will be used and issued?

Furthermore, you need to determine the way to issue the card. What are the things a customer is to do to get a membership card? Are the conditions and pre-conditions? These questions and many are what you need to ask yourself.

Design

In conclusion, we have to talk about the design of the membership card. It is very necessary that your card stands out when it comes to aesthetics. It should be one with a design that is unique and attractive because many customers love associating with beautiful items that they can show off to others.