Customers are always on the lookout for good deals and promotions. They want to ensure that they save money when shopping. This is why it is crucial for companies to think of creative and profitable ways to convince customers to make a purchase. In recent times, promo codes have become extremely popular. Just about every company offers some type of promo code to its customers. It is an effective technique to push potential customers and convert them into sales. Studies show that customers who receive personalized recommendations, promotions, or coupons are more likely to buy a product or service. Email marketing automation can be leveraged to incentivize customers into making use of their promo codes as all the advanced features and data makes it possible to do so. Promo codes are one of the most effective ways to boost sales. They can be used strategically to boost loyalty and increase revenue. The following ways will help you boost sales by using promo codes. 1. Make Personal...